The NO HOLDS BARRED channel is Matt’s candid take on a variety of legal topics of which Matt is an expert.  But he’s not an expert at everything!

You’re being invited to guest on NO HOLDS BARRED because you’re a recognized expert in the field(s) in which you practice.

Pre-Production

• Zoom Call between all Parties to Clarify Expectations/ Responsibilities
• Identify Interview Questions
• Set Design/Setup
• Professional Lighting
• Multiple Cameras/Angles
• Audio Recording Redundancy
• Professional Microphones
• Teleprompter or Prompt Board
• Confidence Monitor Setup

Production

• 1 Hour (+-) of Shoot Time
• Technicians
• Videographer
• Audio Monitoring
• Support Staff

Post-Production

• Editing: * 3 Episodes ○ (Assumes guest is properly prepared)
• Video Upload to YT Channel

YouTube Edits

• Custom Graphics Thumbnail for Each of Your Episodes (3)
• SEO Optimization for each Episode (3)

Email Blasts (6 Email Blasts) :

• Writing of two custom-written promotional emails per Episode (6)
  ○ 1st Email sent 3 days prior to stream of each Episode
  ○ 2nd Email sent 1 day prior of stream of each Episode
• A YT Link to each Episode the week prior to its publication which Interviewee can insert into email signatures and other promotions to publicize the Stream

Display Ads:

• Create Graphical Display Ads, 6 Sizes per Each Episode (18)
• Obtain Approvals from Ad Networks
• Geo-Targeted Ads (Bay Area)
• Purchase Ad Placement during the week leading up to your Episode Stream
• Drive Eyeballs to Your Episode on the No Holds Barred channel
• ReMarket to those that are interested in your Episode and other NHB Episodes

Multi-Channel Content Production:

• Video Link to Embed the Video on your Website
• Audio for Your Podcast
• Transcription which can be used for
  ○ Blog Posts
  ○ Article Syndication
  ○ White Paper Creation

PreShoot

• A list of questions you’d like us to ask you during the interview (5-7 questions)
• Compile a variety of stories that illustrate the topics you’ll be discussing and how your firm helped clients overcome challenges they faced
• Submit a list of emails to GTP Lawyers (First Name, Last Name, Email) of people you’d like notified of your interview (your list will not be used for any other promotions beyond your Episode promotions).

During Shoot

• Dress for the camera (See our Pamphlet, “How to Dress For Video”)
• Be familiar with the topics/stories you wish to cover during your interview. Explanations and stories should be geared toward a non-attorney audience

Post Shoot

• Promote your Episodes
• You’ll be sent links to your Episodes about a week in advance of each Episode airing
• Include the link to your Episodes in your outbound emails
• In your email signature block
• On mailers
• Other?

As you can surmise, there is a cost for producing and marketing these shows.

THE GOOD NEWS!
Because of our ongoing relationship with the video production studio and marketing company, we’ve been able to secure preferential pricing and payment terms.

YOU DON’T PAY THIS
If you were going to contract for these services independently, it would cost you close to $11,000+.

YOUR TOTAL MARKETING INVESTMENT
Fortunately, you won’t have to contribute anything close to that to participate.
We’ve negotiated a cost to produce and market your episodes down to $4755...that’s an almost 60% discount!
That’s less than $1600/Episode...INCLUDING marketing!

CASH FLOW
You won’t have to come out-of-pocket all at once, either. Your payment schedule is as follows:

• 1/3 of the total investment ($1585) due prior to filming,
• 1/3 of the total ($1585) is due 2 weeks later before your 1st Episode airs,
• Final payment ($1585) is due 2 weeks later, prior to your 2nd Episode airing, and
• No additional payments are due prior to your third episode airing, 2 weeks later.